Occurred on February 15, 2020 / Indian River, Michigan, USA
Info from Licensor: "I was ice fishing with my father on Burt Lake in Indian River Michigan. We weren't having any luck catching fish so we decided to make a video showing how well our new drill powered ice auger worked. While drilling the hole the ice auger grabbed onto a lip created on the bottom of the ice and ripped the auger out from the drill chuck. I got back the auger using a strong magnet and some rope at a later day. Once I got it back I put an aluminum plate on it so It couldn't fall through again if it comes off the drill."